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University of Michigan · Ross School of Business

CAM
HENDRIX

Content Creator  ·  Founder  ·  Culture Curator

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First to Know

Merch drops. Event announcements. Exclusive access. Sign up and be first in line.

Merch Before Anyone Else
First access to every drop — before it hits the store or social.
Events & Shows First
Know where Cam is performing or hosting before it goes public.
The Inside Track
Behind-the-scenes, real campus moments, and content you won't see anywhere else.
Who is Cam

Viral by Accident.
A Brand by Design.

Cam Hendrix is a University of Michigan creator known as "Mr. Jumbotron." What started as a viral moment on the big screen quickly turned into a fast-growing brand built around campus culture, live experiences, and student life.

In a short amount of time, Cam has gone from capturing moments at Michigan games and on campus to helping brands connect with college audiences through high-energy, story-driven content that drives real attention, engagement, and foot traffic.

From turning lecture halls into concerts to performing alongside diamond-selling artist Fetty Wap, his content is built around creating experiences people actually remember, not just videos they scroll past.

Whether you're a brand looking to collaborate, a student booking a moment, or someone here for the merch — you're in the right place.

Work With Cam

Two Ways
to Connect

FOR BRANDS
Brand
Partnerships

Looking to reach college students authentically? Let's build something together. From sponsored content to campus activations — we bring your brand directly into student culture.

Sponsored content & campaigns
Campus activations
Ambassador partnerships
Creator campaigns
Let's Build Something
FOR FANS & STUDENTS
CAMeos &
Experiences

Want a personalized video, a live performance, or a full event? Book your moment directly.

Personalized video messages
Live performances & serenades
Birthday surprises & meet-ups
Full event hosting
Book Your Moment →
For Brands

Why Brands
Work With Cam

Cam isn't just a creator — he's embedded in campus culture at one of the most recognizable universities in the country. His content doesn't feel like an ad because it isn't. It's real moments, real people, real results.

Past brand partners include Hopcat, Sweetwaters Coffee, and Godaiko — each seeing real engagement and foot traffic directly tied to Cam's content.

2.9M
TikTok Views
Last 60 Days
1.8M
Instagram Views
Last 60 Days
93%
Non-Follower
TikTok Reach
596K
Accounts Reached
Instagram 60 Days
AUDIENCE
18–24
Core Age Range
57%
Ages 18–24
U of M
Campus Based
Let's Build Something
The Work

The Collabs
In Action

GODAIKO
Nemo Tsai · Marketing Manager

"Record sales every week cause of your video."

HOPCAT
Emily Errington · Brand Manager

"Love that you have a vision beyond the food. This video is great — love the hook and the call to action at the end."

SWEETWATERS COFFEE
Dan Fairbanks · Brand Manager

"You really brought the concept to life in a way that felt natural, engaging, and true to your style. We'd definitely love to stay in touch and explore working together again."

Cam Hendrix Collection

Wear the
Vibe

Apparel built for the culture. Limited drops tied to moments that matter. First drop coming soon — get on the list to be first to know.

CAM HENDRIX
COLLECTION
Coming August 2026

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